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Establishing a
website is a good start to promoting your business.
But it does nothing for you if no one sees it. So
include funds in your budget to promote the site.
And make sure to place your URL (web address) on
your business cards, brochures, advertising,
letterhead, invoices etc.

Once your website
is complete, you will want to submit it to search
engines so that people surfing the web will find
you. Adweb can help here, setting up your web pages
for optimal visibility, then submitting your site
to the key search engines like Yahoo, Altavista,
Hotbot and so on.
The Internet has
spawned its share of scams, and search engine
placement companies rank high here. There are many
companies that circulate bulk email advertisements
for their search engine placement services. They
make exaggerated claims for their capabilities,
claiming they can get you in the top 10. They often
require you to phone them, they don't provide
websites or email addresses. Beware of these scam
artists who want to take your money and then
disappear. We are not aware of any reputable
company who operates in this manner. They may offer
guaranteed results, but try to find them when you
want to take them up on their money back
offers!
The fact is, as the
number of companies on the web grows exponentially,
it becomes harder and harder to get in the "Top
Ten" of search engine placements. Our procedure is
to optimize pages, then submit sites, and follow up
regularly to ensure that sites show up. Sometimes
it takes several months for sites to show up, due
to the deluge of requests for site submission. We
do not guarantee results as much of this is out of
our control, but we do keep up with search engine
technology and apply the latest "tricks of the
trade" to maximize the possibility of your site
being prominent in search engines.
That is why we
recommend to clients to combine search engine
placement with traditional marketing, print ads,
press releases and so on to ensure that you reach
as many prospects as possible.

You may consider
placing banner ads on websites where potential
customers might be found. Adweb can design
eye-catching animated banners for placement on
these sites. We can also negotiate ad rates for you
if desired.
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